The Virtual Hospital - the future is here
As a leading Medtech company, Getinge wanted an innovative way to showcase their hospital solutions to their customers. Kanda has developed an immersive virtual hospital that can be accessed from anywhere in the world providing a coherent experience.
The need for a digital simulation
To provide potential customers a hands-on interaction with complete suites of Getinge tools and technologies Getinge operates Experience Centers in the United States, Germany, and Japan.
The global pandemic limited travel, restricting customers’ opportunities to visit these Centers. How could the Getinge demonstrate the full potential how their technologies and solutions within the health care and life science sector?
Getinge
Getinge is a leading global provider of products and systems that contribute to quality enhancement and cost efficiency within healthcare and life sciences. Getinge employs more than 10,000 people, and has operations in 38 countries.
Getinge empowers their customers with the knowledge, technology, and resources needed to set up the most efficient structures for hospital and life science institutions and save lives with improved clinical results.
The full virtual hospital experience
Kanda has worked closely with Getinge’s subject matter experts to develop a virtual hospital experience. Built on the same hands-on experience concept as the Getinge Experience Centers, the Getinge Virtual Hospital uses VR technology that allows customers to see and interact with products in their intended environment.
The Virtual Hospital uses elements that are familiar to anyone who has played video games. Customers can explore freely, navigating around a single room or between rooms. Individual products can be virtually lifted, moved, rotated, and examined, similar to how they would be experienced in person. They can reposition a light, move a ventilator, or interact with patient management software to understand how changes can affect workflows.
Getinge Virtual Hospital shows the full context of each specialist area to provide a realistic setting for Getinge products. It gives customers a comprehensive understanding of how each element of the Getinge offering fits into the hospital environment.
With an easily accessible Virtual Hospital app, Getinge can also bring the virtual experience to events, conferences, and training sites, enhancing learning without setting up full rooms on site.
Key Results
Accessible
Digitalization
Virtual Learning
Inform users about products in-app and facilitate training and learning in a virtual environment