A CREATIVE USE OF SPACE
The immediate goal for Nordlux was to ensure a high level of attraction for their booth at the world’s largest lighting conference. Nordlux were looking for a way to use digital development to optimize the use of their small 2x3 meter area in a way that could accurately showcase their products in the proper environment.
When you need more space but none is left, the only option is to expand your reality into the virtual world. You put on the headset and find yourself transported to a Scandinavian style New York City apartment. Here, it is possible to hang the lamps in the right context to achieve the desired lighting effects. Everything in the apartment is made to scale, including the meticulously designed lamps. As a result, a sense of true size and materials is translated to virtual reality.
Nordlux is a passionate Danish company that produces indoor and outdoor lighting with emphasis on Scandinavian design. They strive to contribute to people’s lives through their lighting products.