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MAERSK Drilling

Client
Maersk Drilling are a large-scale drilling rig operator based in Denmark. They are a subsidiary of the A.P. Moller-Maersk Group and one of its core enterprises.

It has long been a dream of mine to step into a client’s office and be able to take them on a tour and really show them what it is we do. Instead of opening up a powerpoint presentation to try and explain what we do. Today, Virtual Reality has made that possible.
— Ana Zambelli, Chief Commercial Officer at Maersk Drilling

Objective
For this case, Kanda took on one of Maersk Drilling’s biggest challenges: making clients truly understand the vast capabilities of Maersk’s oil rigs. Total immersion was the goal, so Maersk required a much more convincing technique than a standard powerpoint presentation. And physically helicoptering clients to the rigs is not a viable option due to various safety, cost, and logistics issues.

Solution
A Virtual Reality tour of a Maersk rig was the answer to the request. VR allows Maersk to transport their clients to the rig without them ever leaving the room. Additionally, Kanda developed an Augmented Reality app which turns regular, flat rig models into 3D models the clients can interact with. This also adds to the client experience and allows clients to get even closer to the rigs.

Tech
The 360-experience was presented with the Samsung Gear VR goggles. The app was developed for iOS through Unity to be used on an iPad.