hands holding tablet showing Hovmand AR catalogue

Hovmand is a world-leading manufacturer of lifters and lifting tools, and has globally supplied lifters to a wide range of companies and industries for many years. They offer customized, engineered solutions meeting special demands for a variety of purposes.

Hovmand was awarded the Danish SMV Digitalisation Price in 2019, for their digitization strategy, and transition into a streamlined virtual sales process.

man operating lifting tool in a warehouse
AR placement of lifting tool in warehouse with worker on a tablet


Hovmand - who make lifters for industrial use - have thousands of assembly combinations available to their customers. They used to transport showcase-models around by truck, now they mostly just transport an iPad. The Hovmand Virtual Engineering AR-app helps sales and customers configure and visualise any and all possible products, in 3D or in augmented reality (AR). This allows Hovmand to demonstrate value, capabilities and true-to-scale solutions in AR, without the need for the physical product to be there. The lifters’ movements and functions can be controlled in the virtual simulation as well.



The solution is not just a portable sales catalogue app, but allows for more than 40,000 unique and custom products - it is also perfectly tied into the order process. The sales representative gathers customer data, and places orders on select lifters with their colleagues in internal sales. A custom quotation is then generated, complete with 3D images of the assemblies. Virtual Engineering AR represents a radical digital transformation within AR in engineering: when products are introduced or changed, the system updates automatically, so the newest solutions are always available for showcasing - right there on the customers’ own floor.
3D model catalogue of Hovmand lifters on tablet